In 1989, he made his directorial debut through Pudhiya Paadhai, starring himself as an inhuman ruffian who gets reformed by his rape victim. The film was released to critical acclaim and emerged a box office success, while also winning several accolades, including the National Film Award for Best Feature Film in Tamil, Tamil Nadu State Film Award for Best Film and Tamil Nadu State Film Award for Best Story Writer. In early 1990, he directed and acted in Pondatti Thevai, which failed at the box office. In the end of 1990, he appeared in lead roles in R. Sundarrajan’s Thalattu Padava and in the devotional film Engal Swamy Ayyappan. In 1991, he starred in S. P. Muthuraman’s Thaiyalkaran. In 1992, he starred in Unnai Vaazhthi Paadugiren, co-starring with Suman Ranganathan and Mohini. He then directed and acted in Sugamana Sumaigal, a clean family drama, which failed at the box office. In 1993, to recoup the financial losses, he directed and acted in the commercial film Ulle Veliye. Ayyappa Prasad of The New Indian Express labelled the film as “flesh and bore”. Despite negative reviews, the film has been declared a super hit at the box office. He then directed and acted in 1994 in Sarigamapadani, co-starring with Roja and Sangita and the next year in Pullakuttikaran, co-starring with Sangita and Urvashi. In 1996, he acted in the comedy film Tata Birla.